An empirical approach for the development of nudges. How word asociations and network analysis help to detect priming words.

Riccardo Sartori, Ksenia Dorofeeva, Andrea Ceschi ABSTRACT: Nowadays nudges are becoming an important part of the government policy toolbox, joining devices designed to get citizens to “think” about society’s problems. The question about how to make nudge strategies more effective remains still open. This research attempts to develop effective nudges by activating social norms in[…]